… I conclude that a population of moderate-sized, piscivorous aquatic animals is inhabiting Loch Ness. These animals are moderate in size relative to animal life in general but large when compared to the known freshwater fauna. This seems to be the most adequate and reasonable interpretation of the data, even perhaps a conservative assessment – conservative in the sense that it is a single, simple hypothesis in accord with established physical and zoological scientific principles. It is in marked contrast to some of the tortuous attempts to explain parts of the data by unique, far-fetched coincidences and circumstances; these efforts have generally avoided the idea of an animal explanation at all costs, straining not only the data but also one’s credulity.
Roy Mackal, “The Monsters Of Loch Ness”
Increasingly, brassiere sales depended as much on promotion as on effective design and manufacturing. Women were faced with many choices of brand and styling, and manufacturers had to advertise in an up-to-date manner to survive. The techniques of advertising were becoming more sophisticated, with human-interest appeals and a clear presentation of one main “reason why,” an attempt to introduce the reader to the finer points of a particular brand.
Jane Farrell Beck, Colleen Gau, “Uplift: The Bra In America”