“You Watch Television To Turn Your Brain Off”

“We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”

2004, Steve Jobs
MacWorld Interview

Apple officially drops “Computer” from its name and becomes “Apple, Inc.”

2007, January
Forbes, What’s In A Name Change? Look At Apple.

Apple starts shipping Apple TV, a digital media receiver

2007, March
Apple TV at Wikipedia

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